Rethinking Returns: Overhauling the Returns Process
Multi-Channel, FulfilmentKostadin KarapetkovOrder returns, Order Management, Returns Management, Online Retail, Marketplaces, Customer Lifetime Value (LTV), Customer Loyalty, Customer Onboarding, Customer experience, Acquisition Costs, Repeat Purchases, Customer Retention, Fulfilment
Building Buyer Personas: Using segmentation to connect with customers
Multi-ChannelKostadin KarapetkovBuyer Personas, Customer Personas, Customer Segmentation, Consumer Analytics, Surveys, Transactional Data, Customer Service Inquries, Customer Interviews, consumer shopping trends, Digital Presence, Customer Lifetime Value (LTV)
E-Commerce Promotions: Using Offers & Discounts to Stand-Out
Multi-ChannelKostadin KarapetkovMarketing promotions, Discounts, Customer Engagement, Sales Strategy, Brand Awareness, Percentage Discounts, Fixed Discounts, Consumer Discounts, Direct-To-Consumer, Free Delivery, Shipping, Marketplaces, Amazon, eBay, Shopify, Campaign Building
