Success with scaling
Founded by Danny Gray, War Paint is a disruptive cosmetics make up brand for men created with the goal to break down misconceptions and paint a new picture. The company originally approached us to manage their e-commerce accountancy and fulfilment but quickly realised the benefit of Activ8's end-to-end services.
THE PROJECT
As a fast-growth business, they faced challenges with optimising their processes as new sales channels and enquiries stretched the team.
Building on War Paint’s fantastic brand and messaging, we were able to help manage company processes and provide our analytics platform to enable decision-makers to have full transparency on revenue opportunities, marketing impact, and cost savings across the business.
OUR SOLUTIONS
By offering them access to our fulfilment and online management team, Activ8 allowed War Paint to add new revenue streams and save time on the day-to-day processes.
After great sales in the UK using Activ8's rule-based bidding strategy and keyword transfer funnels, War Paint asked us to launch their products in the American and German markets. Activ8 created bespoke campaigns and brought the brand into our AI software to set correct bids, locate the highest-converting keywords and optimise conversion rates.
“Activ8 have been instrumental in scaling our male cosmetic brand online. We initially approached them to store and fulfil our products but very quickly realised they offer so much more and they have become an extension of our team and an integral part of our business.
Activ8 took full control of our stock inventory, storage and fulfilling of orders, removing the stress and saving money in the process. They manage our bookkeeping and accounting, ensuring we are set up for VAT and tax correctly, and provide regular reporting to inform important business decisions. We’ve also worked with them to launch and grow our business globally with Amazon – their knowledge and expertise is unreal.
I would 100% recommend Activ8 and the team to anyone looking to scale business online!”
Key moments
14.67%
Conversion rate on PPC campaigns
4.48x
Return on ad spend in the UK