Clubhouse rules
Founded by Brad Barritt, Saracens and England Rugby star, Tiki Tonga Coffee was created with the goal to infuse a mutual love of coffee and sport. Sourcing beans from all around the globe, each coffee blend from Tiki Tonga is refined with care and dedication. Each product is inspired by positions in rugby, with a range of specialist blends designed to suit any occasion.
The Project
The brand was created utilising wholesale channels, becoming present in a growing number of traditional coffee shops, and sports arenas through partnerships with Guinness, Saracens, Nike, and Tottenham Hotspur.
Tiki Tonga partnered with Activ8 to drive brand awareness and enhance their Direct-To-Consumer (DTC) strategy, offering customers subscription supplies and a wider variety of coffee choices.
Our solutions
Activ8 created a fully-integrated website and Amazon storefront to add revenue channels without disrupting the brand's existing wholesale business.
By revamping their subscriptions and a rewards programmes, Activ8 helped Tiki Tonga increase their returning customers by 169% over a period of nine months, including a 900% increase in subscriptions.
“Working with Gary at Activ8 has been a pleasure. Activ8 have helped us to develop our website into an attractive shop window and productive sales platform. The development of the site has had a positive impact on sales revenue as well as our ability to engage with our customers.
The Activ8 team are always on hand when we need them and are able to provide creative solutions and suggestions as well as offering proactive improvement to the site.
We look forward to continuing to work with Activ8 and to boost our presence of Tikka Tonga Coffee Roasters Online.”
Key moments
348% increase in sales
Our strategy generated more sales and enhanced brand awareness across multiple channels without impacting any existing business.
26% more Guinness sales
Activ8 increased the total sales generated from the collaborative Guinness product range by handling international shipping services.