Amazon PPC Advertising: A guide for optimising your ad strategy AmazonKostadin Karapetkov11 August 2021Pay-Per-Click (PPC), Amazon PPC strategy, PPC, Sponsored Products, Sponsored Brands, Sponsored Display Ads, Amazon Advertising
Omnichannel Marketing: Strategies for boosting e-commerce sales Multi-ChannelKostadin Karapetkov20 July 2021Omni-Channel, Omnichannel, Omnichannel Marketing, Customer Touchpoints, Customer Lifetime Value (LTV), Customer experience
Payment Processors 101: Managing e-commerce transactions Multi-ChannelKostadin Karapetkov6 July 2021Online Payments, Payment Processors, Payment Gateways, E-Commerce Payments, Multi-Channel
